Naomi Glowsaka Arrives – Osaka Unveils Final Custom US Open Labubu Doll
Naomi Osaka’s off-court flair has long been a subject of fascination, but she’s just given fans a final, sparkling gift: the last piece in her custom US Open Labubu doll collection. On the weekend of October 4–5, Osaka revealed the green “Naomi Glowsaka” doll, the sixth and concluding member of her seasonal lineup of bejewelled, tennis-inspired keychain figurines.
A Viral Doll Phenomenon at Flushing Meadows
During the 2025 US Open, Osaka didn’t just turn heads with her tennis performance; she became a viral sensation for the personalised Labubu dolls she carried between matches. More than mere accessories, these custom “zoomorphic monster” dolls became her signature style statement, with each one honouring a tennis legend via punny names.
Osaka commissioned New York City–based artist Kerin Rose Gold from A-Morir Studio to create the series. The dolls were adorned with sparkling embellishments and layered with personality, referencing icons like Billie Jean King (“Billie Jean Bling”), Arthur Ashe, and Andre Agassi (“Andre Swagassi”) in motif and name.
She introduced one after every victory, allowing the dolls to slowly develop a “crew” that created almost as much excitement as her play. However, until now, the fans had one gap in the series: a doll representing Osaka herself.
The Backstory of “Naomi Glowsaka”
Osaka had already hinted at the idea. In a humorous mood following her US Open defeat, a three-set loss to Amanda Anisimova, she bemoaned not getting to make a doll of herself. “I wished I could have made one of myself in last year’s dress, and it was the green one. I would have gotten to keep the bow, and I’m ill about it,” she cracked up. “Oh, my God, that’s, like, the worst thing.”. Honestly, I’m fine losing, but don’t ask me about this Labubu, man.”
Now, she’s put an end to the suspense. The new doll is decked out in a “Lolita goth” inspired look, complete with a bow, reflecting the outfit she had envisioned. In her Instagram reel, she let “Naomi Glowsaka” step into the spotlight as the final puzzle piece of her doll set.
The background of the video features a tongue-in-cheek voiceover from a pseudo-British woman bragging about her “24-karat Labubu” contributing to the lighthearted, fashionably extravagant reveal.
Beyond Dolls: Style, Branding & Persona
Osaka’s use of these dolls transcends simple merchandising or fandom. It speaks to how today’s athletes often build distinct personal brands through fashion, pop culture tie-ins, and curated social media moments. The Labubu crew not only reinforced her image as stylish and self-aware but also as someone who blurs the boundary between sport and art.
By commissioning custom pieces tied to tennis history, she also honours the legacy of greats while making the collection her own. The punny names, the glitz, the colour schemes all fuse tennis lore and trendy aesthetics in a way that resonates across fandoms, not just among tennis purists.
In that regard, the unveiling of “Naomi Glowsaka” is like the closure of a cycle: she started the US Open by opening up her homages to former champions, and she closes it by joining their ranks.
On My Mind: What’s Next on Court?
It’s not just about dolls, Osaka is still very much in competitive mode. Her next match after the reveal is set for the Dongfeng Voya Wuhan Open, where she’ll face former US Open finalist Leylah Fernandez in the first round.
Given how much attention the Labubu series drew during the New York stretch, fans and media will be watching whether “Naomi Glowsaka” sees travel time into this tournament. Will she hang from Osaka’s tennis bag as a good-luck charm or follow her to China? Only time will tell.
The Takeaway
Naomi Osaka’s unveiling of “Naomi Glowsaka” is more than a fun aesthetic reveal it’s a statement of identity. With her characterful and glittery Labubu crew now complete, Osaka has woven together sport, celebrity, art, and self-expression into one cohesive package. For fans, the final doll marks both a conclusion and a fresh cue: her off-court persona is as richly curated as her game is fiercely played.
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